Levi’s Legacy Campaign
Advertising agency Wieden+Kennedy have produced yet another stunning campaign video for Levi’s. Entitled “Legacy”, the short manages to bridge the gap between heritage-driven workers and urban socialites, using lines from Charles Bukowski’s poem The Laughing Heart alongside beautiful imagery to truly make the label appear more as a lifestyle than a denim manufacturer. Watch below.
“It’s every person’s legacy to make the world more to their liking. Now is our time. Go Forth!”
Via: huhmagazine.co.uk