The Natural Object is an amazing work produced by designer and visual Communicator
Ashleigh Maule-ffinch.
“The water industry and the shifting parameters of how water is ‘sold’ to us shape the foundation of this work. Contained within this vital resource is the story of an industry, a public and a body politic, fighting to assert their own profitable ideas of what water should mean to us. And as designers and consumers, we will all inevitably be responsible for the outcome of this battle: a human right and need or a marketer’s blue gold.
Countering the industry’s commercial construction of reality, this book is a content focused, visual investigation of the true reality behind the ‘pure, healthy, convenient’ image of bottled water; an expose of the control exerted through visual culture over today’s society.”
Ashleigh Maule-ffinch







You can see more of Ashleigh’s work here: http://ashleighffinch.com/
Follow her on twitter @affinch